ABOUT PROJECT
CGV Cinemas
A UX audit of the CGV app revealed navigation and booking issues, leading to a redesigned interface and smoother ticketing flow.
THE TASK
01
The problem
Users found it challenging to navigate through the app, leading to difficulties in discovering movies, checking showtimes, and booking tickets. Users feel uncertain without a visible countdown or "time left" feature when booking movie tickets in the current CGV Cinemas application. They worry about seat availability and missing out on their preferred showtimes.
02
Project goal
Our main goal is to revamp the CGV Cinemas application, combining aesthetics and functionality to deliver an enhanced movie-going experience.
THE SOLUTIONS
work process
This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.
- Flow diagram
- Visual direction concept
- Style guide
- User Interface
- Audit report
- Figma Handover
[ 01 ]
Research
Research was conducted through content, task flow, and UI audits to evaluate the current experience. The findings revealed usability issues, content gaps, and opportunities for improvement.
[ 02 ]
UI layout
A cleaner and more organized UI layout was introduced to elevate the overall user experience. The redesign focuses on better flow, clearer content, and improved accessibility.
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