ABOUT PROJECT
Amazon
Redesigning the Amazon app experience, we proposed UX/UI improvements to simplify product search, clarify information hierarchy, and enhance readability.
THE TASK
01
The problem
Users encounter difficulties with search and filtering, making it challenging to find the right products efficiently. Additionally, tracking product information is cumbersome due to cluttered layouts and lack of clear organization. Poor spacing and contrast further impact readability, leading to a frustrating user experience and reduced engagement.
02
Project goal
This project aims to improve the Amazon app's user experience by enhancing search efficiency, product information clarity, and visual readability. Through UX/UI improvements, better filtering options, and optimized layouts, we seek to create a more seamless shopping experience that increases user satisfaction and engagement.
THE SOLUTIONS
work process
This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.
- Market research
- Competitor research
- Amazon audit
- Heuristic evaluation
- Userflow
- Wireframing
- Visual direction concept
- User flow
- User Interface
[ 01 ]
Research & Audit
Analyzing 400 Google Play reviews, a competitive audit (Etsy, eBay), and a heuristic evaluation revealed key UX issues in search, product tracking, and readability, highlighting areas for improvement.
[ 02 ]
App UI Layout
Amazon’s interface can feel dense and overwhelming — the layout was refined to improve clarity, hierarchy, and ease of navigation.
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